Barbara Gilbert Interiors

Redesign gives decorator a virtual makeover

Barbara Gilbert, founder of Barbara Gilbert Interiors and the one of a kind Design in a Binder^® program has a unique gift of turning ordinary spaces into must-see places. She learned about Creative Cranes after a recommendation from Sydni Craig-Hart (founder of EAtoVA and Smart Simple Marketing).

Barbara approached us to redesign her website and to implement new strategies to market her business.

The Challenge

After reviewing her New Project form and a short consultation, we were ready to get the ball rolling. Barbara had a few requirements which were important to her business:

• Be able to sell the Design in a Binder^® package directly from the website
• Bring in targeted customers from organic searches
• Passively market her services using her newsletter
• Start blogging for added exposure.

The Solution

We came up with the following ideas to meet Barbara’s requirements:

• WordPress based content management system (CMS)
  Barbara and her team can publish blog posts and update pages without any technical training or expensive software.
• Fully customized design
  A slideshow on the main page and a separate portfolio page allow visitors to see Barbara’s latest projects with ease.
• Online shopping cart
  Let visitors buy the Design in a Binder® package directly from the website using their credit card or Paypal.
• Newsletter sign-up box
  A great way to build a list and generate leads. All subscribers get a free interior design guide.

Results

• Within the first few months, Barbara Gilbert Interiors has started climbing towards the top for important search phrases on Google. Barbara’s website is receiving an average of 2500 visitors each month.
• Barbara is seeing a lot of interesting activity with her newsletter subscribers who are already ‘Liking’ and forwarding the newsletter to friends.
• Barbara’s blog is nearing its 100 posts mark and the team aims to post fresh and interesting content 3 times a week.